Our Story

Amber Maxwell is an eclectic singer/songwriter, stylist, and activewear designer who blends her passions for music, movement, and mindfulness into a lifestyle brand that celebrates confidence, empowerment, and authenticity.

Amber’s journey began over two decades ago in the retail and wholesale fashion industry, where she also performed live at fashion events and club nights. But it was through her own personal experiences, running her fashion store while juggling a busy life and living with endometriosis, that Amber was inspired to create a brand that brings stylish, functional activewear to women who need it.

Her designs are a reflection of the way Amber lived: always on the go, always moving, and always needing clothes that could transition from the gym to the office to the studio. Her activewear collection is built for those who need pieces that make them feel confident, comfortable, and ready to take on the world, whether it’s a workout, a meeting, or a creative session in the studio.

Amber’s journey didn’t stop with fashion. As a singer and songwriter, she started writing and recording her own music, sharing raw and authentic songs that speak to her struggles, triumphs, and everything in between.

For Amber, music is as much a part of her lifestyle as her activewear, both are about self-expression, empowerment, and movement.

Through it all, Amber has stayed committed to creating a community of like-minded individuals who prioritise wellness, personal growth, and self-love. She hosts Mindfulness, Movement, and Music mornings, curating events with other amazing brands to bring people together for fitness, music, meditation, and personal connection.

Amber has now launched her YouTube channel, where all her passions come together. From workouts and wellness tips to behind-the-scenes looks at her activewear collection and music production, Amber is inviting you to join her on this journey.

Explore Amber's Music, Activewear, and more: