Our Story

Style. Soul. Strength.

Amber Maxwell was created by Australian designer, stylist and singer-songwriter Amber Maxwell, with a vision to create activewear that supports women through every part of their day.

With over 20 years of experience in the fashion industry across wholesale, production, retail and marketing, Amber has always believed that clothing should be more than something you wear — it should be something that helps you feel confident, comfortable and ready for whatever life brings.

After years of searching for activewear that could keep up with her own lifestyle, Amber created a collection designed to move with women, from workouts and movement to everyday moments in between.

Activewear for every day and every way.

Launched in 2020, Amber Maxwell is built around premium ribbed activewear designed for comfort, support and longevity. Our signature ribbed fabrics have been at the heart of the collection from the beginning, chosen because they feel beautiful on the body while providing the quality and versatility women need in their everyday lives.

From yoga and strength training to travel, coffee dates, creative work and everything in between, these are pieces designed to live in.

Our customers often tell us that they didn’t expect to love the collection as much as they do until they tried it on. Many continue wearing their pieces years later, with the fabric maintaining its shape, colour and quality through everyday movement.

Because we believe in creating pieces that are made to last.

More Than Activewear

Amber Maxwell has always been inspired by the connection between style, movement, music and wellbeing.

For Amber, movement has never just been about exercise, it is a way to connect with yourself, build confidence, release energy and feel good in your body.

This belief has naturally grown beyond the clothing itself through movement workouts, original music and wellness content, creating a space that encourages women to move their bodies, embrace creativity and prioritise themselves.

Through pop-ups, events and community connections across Ibiza, Sydney and Hamburg, Amber Maxwell continues to bring women together through shared experiences of movement, confidence and connection.

Whether you are putting on your favourite set, moving to a song, taking time for yourself or simply showing up for your day  Amber Maxwell is here to support every version of you.

Style. Soul. Strength.

Welcome to Amber Maxwell.

Amber x